To understand and to interpret the value of performance data based on industry stan­dards.

To measure the students' knowledge in the following categories:

• to make accurate observations of livestock

• to determine the desirable traits in animals

• to make logical decisions based on these observations

• to discuss and to defend their decisions for their placing

• to instill an appreciation for desirable selection, management and marketing techniques

To develop the ability to select and market livestock that will satisfy consumer demands and provide increased economic returns to producers. Provide positive economic returns to producers as well as meet the needs of the industry.

To become proficient in communicating in the terminology of the industry and the consumer.

To provide an opportunity for participants to become acquainted